Squishmallows – The Squad to Snuggle
Soft, round, recognizable: Squishmallows gave the plush toy its own visual language. Introduced in 2017 and now part of toy manufacturer Jazwares, the plush figures with their marshmallow-like bodies and simple, friendly faces became an international collecting trend. Every figure has a name and a bit of a personality – from octopus to axolotl. There are now also official licensed versions of well-known pop-culture characters that take on the signature Squishmallows look. At Elbenwald you'll find a selection of these original Squishmallows: to collect, to give as gifts, or simply as the softest argument against a hard day. The product page tells you exactly which size a given piece comes in.
What makes Squishmallows special?
The mix of collecting logic and couch-worthiness. Unlike classic collectible figures, Squishmallows don't stand behind glass – they live where life actually happens, as a pillow substitute, a bed companion, or a passenger-seat riding buddy. At the same time, the sheer variety triggers the hunting instinct: countless characters, seasonal variants, different sizes, and license collaborations spanning gaming to film. The fact that every figure has a name and a bio turns the purchase into an adoption – once you know your frog is named Wendy, you're not giving him up. And because the shape is so pared down, every character stays instantly recognizable even as a ball. That's design discipline other franchises could take a page from.
Frequently asked questions
What Squishmallows does Elbenwald offer?
A rotating selection of official Squishmallows, including licensed figures from well-known brands like Pokémon, Harry Potter, or Hello Kitty, plus accessories in the Squad design. Use the filters to narrow the range down by brand and product type.
What are Squishmallows?
Extra-soft, rounded plush figures from the brand Jazwares, released since 2017. Every figure carries its own name along with a bit of backstory and is part of the so-called Squish Squad – collected by character, size, and variant.
Are the Squishmallows at Elbenwald original?
Yes. Elbenwald carries exclusively official Squishmallows merchandise; you'll find the brand and license notice on the product or packaging, with details on the product page.
Range overview
The centerpiece is the plush figures: Pikachu and Eevee represent Pokémon, Hedwig brings mail from Harry Potter, and Hello Kitty has found her marshmallow form too. If you want to take the Squad with you on the go, check out the plush bags under backpacks, and for the right lighting for your collection, there's a wall light from the lamps category. Everything else from Jazwares is on the manufacturer page.
Related cuddly worlds
If your couch still has room: Pusheen delivers cat-level calm in gray, the characters of Sanrio bring Japanese cuteness to your shelf, and for any occasion, the gift ideas overview has restocks ready – cuddle factor included.
