Moana Merchandise – Setting Course for the Horizon
Two veterans of Disney animation stand behind the film: Ron Clements and John Musker, the directing duo behind "The Little Mermaid" and "Aladdin," sent a Polynesian heroine out to sea for the first time in 2016. The film earned a Best Animated Feature Oscar nomination, Lin-Manuel Miranda's songs played everywhere worldwide, and "Moana 2" continued the journey in 2024. The fact that the heroine is called Vaiana instead of Moana in Germany and parts of Europe comes down to trademark rights – it's the same wayfinder with the same stubborn streak either way. At Elbenwald you'll find officially licensed Moana merchandise for anyone who knows the call of the ocean.
What makes Moana different?
Moana doesn't wait to be rescued – she is the expedition. Instead of a ball gown, there's a sailing course; instead of a fairy-tale prince, a boastful demigod with living tattoos; and the ocean itself plays along as a headstrong ally. Add to that a setting Disney hadn't used before: the island world of Polynesia, with its seafaring tradition at the story's heart. For fans, that means motifs with an unusually strong wanderlust factor – waves, sails, shells, and a rooster who became a legend entirely by accident. Hei Hei has roughly three brain cells and still won over audiences by storm. Sometimes that's all it takes.
Frequently asked questions
What Moana products does Elbenwald carry?
Mainly collectible figures of Moana, Maui, and Hei Hei, along with small fan items like pins and accessories. The range changes on an ongoing basis – the category page shows the current stock, with details on the respective product page.
Why is Moana called Vaiana in Germany?
For trademark reasons: the name Moana was already registered in parts of Europe, so the film released there in 2016 as "Vaiana." Both versions are otherwise identical in content.
Is there a Moana sequel?
Yes, "Moana 2" hit theaters in 2024 and sends the heroine on another sea voyage with a new crew. Merchandise motifs draw on either the first or the second film.
Range overview
The entry point is the Funko figures with Moana, Maui, and friends in vinyl format, followed by the broader figures overview covering every format. Small statements come from pins, practical companions from Cosmetics & Care – and if a kid's birthday is coming up, it's worth the detour via Gift Ideas. What's currently on board is revealed by a look at the category – the rest is just sailor's yarn.
More Islands in the Disney Ocean
If you like South Seas vibes, you'll land almost automatically at Lilo & Stitch – Hawaii instead of Motunui, chaos alien instead of demigod. Things get more regal with Frozen and the wider circle of Disney Princess, and the complete animated universe is gathered under the Disney brand world. From there, no island is far.
