Hello Kitty

A red bow, no mouth, half a century of cult status: Hello Kitty merchandise has proven since 1974 that world fame doesn't need a single word. From plush figures to mugs to little pouches, here you'll find officially licensed Sanrio goods for anyone who doesn't need to look up "kawaii" anymore.

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  • Hello Kitty - Flower To Go Cup with Straw

    Hello Kitty - Flower To Go Cup with Straw

    £22.00
  • Hello Kitty and Friends - Kuromi Mug

    Hello Kitty and Friends - Kuromi Mug

    £12.00
  • Hello Kitty - Friends Mug

    Hello Kitty - Friends Mug

    £14.00
  • Hello Kitty and Friends - Cinnamoroll 3D Mug

    Hello Kitty and Friends - Cinnamoroll 3D Mug

    £14.00
  • Hello Kitty - 3D Mug

    Hello Kitty - 3D Mug

    £16.00
  • Hello Kitty - Skate Mug

    Hello Kitty - Skate Mug

    £14.00
  • Hello Kitty and Friends - My Melody Mug

    Hello Kitty and Friends - My Melody Mug

    £12.00
  • Hello Kitty - Daruma 3D Mug with Lid

    Hello Kitty - Daruma 3D Mug with Lid

    £18.00
  • Hello Kitty and Friends - Cinnamoroll Mug

    Hello Kitty and Friends - Cinnamoroll Mug

    £12.00
  • Hello Kitty - Cinnamoroll Mug with Plush Cover

    Hello Kitty - Cinnamoroll Mug with Plush Cover

    £16.00
  • Hello Kitty and Friends - Kuromi 3D Mug

    Hello Kitty and Friends - Kuromi 3D Mug

    Sale price  £8.00 Regular price £14.00 (43% saved)
  • Sanrio - My Melody Hello Kitty and Friends Mug

    Sanrio - My Melody Hello Kitty and Friends Mug

    £14.00
  • It all started with a coin purse: Hello Kitty's very first appearance in 1975 was a small vinyl coin pouch showing her sitting between a milk bottle and a goldfish bowl – the success was so huge that Sanrio's revenue septupled afterward. You'll find the modern continuation of that tradition among the wallets and bags.

    Built for hugging are the plush figures – according to Sanrio's official profile, Kitty is, incidentally, "five apples tall and three apples heavy," a claim the plush versions manage to pull off surprisingly well. For everyday life, mugs and T-shirts deliver the unmistakable look. Rule of thumb for gifting: add a bow and anything looks a little more like Kitty right away – and if you know the recipient's favorite character, you can hardly go wrong anyway. Use the filters to sort the range calmly by product type – no jostling in the Sanrio store required.

  • Pompompurin Squishy Cute Purin Mug - Sanrio

    Pompompurin Squishy Cute Purin Mug - Sanrio

    £14.00
  • Cinnamoroll Drawing Touch Mug - Sanrio

    Cinnamoroll Drawing Touch Mug - Sanrio

    £14.00
  • Sanrio Mug Hello Kitty 325 ml

    Sanrio Mug Hello Kitty 325 ml

    £10.00
  • Sanrio Mug Kuromi Street logos

    Sanrio Mug Kuromi Street logos

    £12.00
  • Sanrio Mug Pompompurin Squishy Cute Purin 02

    Sanrio Mug Pompompurin Squishy Cute Purin 02

    £12.00
  • Sanrio My Melody My Favourite Days Mug

    Sanrio My Melody My Favourite Days Mug

    £12.00
  • Sanrio Mug Pompompurin Squishy Cute Purin 01

    Sanrio Mug Pompompurin Squishy Cute Purin 01

    £11.00
  • Sanrio Hello Kitty Travel Mug

    Sanrio Hello Kitty Travel Mug

    £9.00
  • Sanrio Cinnamoroll Candies Mug

    Sanrio Cinnamoroll Candies Mug

    £12.00
  • Sanrio Kuromi Sk8 For Life Mug

    Sanrio Kuromi Sk8 For Life Mug

    £12.00
  • Sanrio Cinnamoroll My Favourite Days Mug

    Sanrio Cinnamoroll My Favourite Days Mug

    £12.00

Hello Kitty merchandise – pop culture's quietest superpower

In 1974, designer Yuko Shimizu created a small character with a red bow for the Japanese company Sanrio – and in doing so laid the foundation for one of the highest-grossing media franchises in the world: Hello Kitty has generated over 80 billion US dollars since 1974, and celebrated her 50th anniversary in 2024. At Elbenwald you'll find officially licensed Hello Kitty merchandise from Sanrio – plush, bags, mugs, and more, for longtime fans and for anyone who's only just discovered the bow.

What makes Hello Kitty stand out?

Her secret is, of all things, what's missing: Sanrio deliberately designed Hello Kitty without a mouth so fans can project their own feelings onto her – she seems cheerful when you're cheerful, and comforting when you need it most. On top of that comes a lovingly maintained biography: her real name is Kitty White, she was born on November 1st in a suburb of London, and she has a twin sister named Mimmy. Even her name has literary roots – "Kitty" is the cat Alice plays with in Lewis Carroll's "Through the Looking-Glass." Details like these turn a drawing into a personality across five decades. And because Sanrio maintains the character so consistently, she works across generations: whoever wore Hello Kitty as a kid simply passes her on today.

Frequently asked questions

What Hello Kitty products does Elbenwald carry?

Officially licensed Sanrio goods, from plush figures to bags and wallets to mugs, apparel, and accessories. Use the filters to put together your own range by product type.

Is Hello Kitty a cat?

Officially, no: Sanrio clarified in 2014 that Hello Kitty is a little girl – and later specified that she is the "personification of a cat." For the community, this exact question has long been part of the cult around the character.

How do I recognize officially licensed Hello Kitty merchandise?

By the Sanrio license notice on the product or packaging. Elbenwald carries exclusively officially licensed goods – alongside original Sanrio merchandise, that also includes figures from manufacturers like Funko.

Range overview

The classic for hugging: plush figures in every cuddle level. You'll find everyday companions among the bags & wallets – fittingly, since it all started with a coin pouch in 1975. For a breakfast with a bow there are the mugs, for the outfit the T-shirts & tops, and fine accents come from the jewelry. In short: a complete universe in pink and white – sorted quickly by product type via the filters.

What else goes with it?

Hello Kitty rarely comes alone: at Sanrio her friends gather, first and foremost My Melody, Kuromi, Cinnamoroll, and Pompompurin. And anyone who generally likes the cute side of pop culture will fall for Pusheen too – resistance is purely theoretical here.